IoT

Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience. Businesses with agile ecosystems that have well-equipped Internet of Things (IoT) architecture and the technology to support the latest advancements are undergoing a significant shift. What actually is IoT? Internet of Things or IoT can be explained as […]

Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]