Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way. Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across […]
Rhetorik, a provider of sales intelligence, data hygiene, and insights, has acquired Datarista, a data delivery solution for real-time account and contact integration. The acquisition extends the reach of Rhetorik’s data, AI, insights, and analytics capabilities with a seamless, real-time, cloud-based and integrated sales and marketing technology suite. The combination of Rhetorik and Datarista will […]
The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines. However, leading brands distinguish themselves by seeing the opportunity to fortify customer relationships and enhance their companies’ resiliency. Those that take bold and quick steps to change will reap […]
Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right technology and insights. The 2021 State of Martech survey conducted amongst the most influential and powerful CMOs of the region, found MarTech investments remain relatively strong, while acquiring new customers is […]
Dynata, a provider of first-party data platforms for insights, activation and measurement, has acquired Ameritest, a brand and advertising research consultancy, to help clients measure the effectiveness of their advertising messages. Financial terms of the deal were not disclosed. Adding Ameritest’s capabilities enables Dynata to improve its advertising from early-stage image and message development to […]
AnyRoad recently launched AnyRoadLive. It is a first-of-its kind solution that is designed to to capture, measure, and manage first-party data and insights across all field marketing experiences run by brands. Designed for use by marketers and brand ambassadors in the field, AnyRoad Live empowers brands to collect customer data and feedback in real time […]
Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures. To better navigate the road to recovery, travel brands need a clear and consistent engagement plan that puts customer needs front and centre. These times of uncertainty will require consumer relationships to be rebuilt, but they also […]
Social Media Management giant Hootsuite is taking social listening to a whole new level with a new Insights solution powered by Brandwatch. Hootsuite unveiled the new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analysing the most pertinent and complex […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]
