A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities. Value and cost are not the same things. Value is subjective and determined by […]
Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]
Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]
