“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
Media measurement and analytics company ComScore published a report exploring the future of app measurement and app tracking transparency. The report provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. The past several years have seen significant evolution in both the web browser environment and the […]
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
