Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]
Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. One of the top strategic goals of […]
