H&M has debuted an immersive experience for Roblox fans that allows users to discover a digital fashion identity in the metaverse. Loooptopia is geared toward both young and older customers, according to a press release. “Obviously, we see this with the younger generation, but it’s across all ages as well,” Linda Li, head of customer […]
Fashion retailer H&M is the latest company to experience the Metaverse The H&M Innovation Metaverse Design Story collection is now available in H&M Williamsburg and H&M Times Square and HM.com. The ready-to-wear collection is inspired by the immersive potential of the Metaverse, as well as the tactile beauty of the physical world. Self-expression and exploration […]
Top retail brands like Topshop, Ralph Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
Nayax announced the acquisition of Weezmo, a technology start-up focused on connecting the online customer journey with in-store purchases, generating improved customer experience and increased sales for merchants. With the help of Weezmo technology, companies can link their online marketing efforts to physical purchases at points of sale. This tracks the complete purchasing process, while […]
From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
