Grad Conn

There is a schism between the way marketers used to function in the broadcast era versus how customers want to communicate with brands today, says Grad Conn, Chief Experience Officer at Sprinklr, the Customer Experience Management (CXM) platform. Grad joined Sprinklr in 2018 after being on the client-side of the business during his stint at […]

Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers in 2021.  Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Throughout this week, we will present detailed research, insightful interviews, and thought leadership articles that will guide […]