![We Need To Converse, Not Broadcast: Grad Conn](https://staging.martechvibe.com/wp-content/uploads/2021/06/Interview_Grad-Conn_Sprinklr.jpg)
CX
We Need To Converse, Not Broadcast: Grad Conn
There is a schism between the way marketers used to function in the broadcast era versus how customers want to communicate with brands today, says Grad Conn, Chief Experience Officer at Sprinklr, the Customer Experience Management (CXM) platform. Grad joined Sprinklr in 2018 after being on the client-side of the business during his stint at […]