With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications. Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]
“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction. Big data has become a key driver for enterprises to enhance their sustainability in a competitive business world. With more data being produced and stored than ever before, the […]
Google announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager. Google wants to encourage publishers to create an app-ads.txt file and publish it to the developer domain in App Store and/or Google Play store listings. This will help app publishers prevent their inventory from being spoofed by bad actors while ensuring advertiser spend […]
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital frontier. In 2014, the Interactive Advertising Bureau (IAB) recognised native ads as a new form of advertising. As an alternative to display; it’s seen to be the fastest-growing advertising segment, experiencing […]
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]
What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
