Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds. Meanwhile, the situation at the airline contact centre was […]
OpenX revealed the results of the company’s latest survey, examining how publishers are currently viewing and utilising first-party data. The findings highlight the critical role first party (1P) data will play going forward, with 85 per cent of publishers saying that 1P data will be important to their future revenue. However, while the vast majority […]
AnyRoad recently launched AnyRoadLive. It is a first-of-its kind solution that is designed to to capture, measure, and manage first-party data and insights across all field marketing experiences run by brands. Designed for use by marketers and brand ambassadors in the field, AnyRoad Live empowers brands to collect customer data and feedback in real time […]
SoftBank Corp has announced that it is forming a capital and business alliance with Axiata Digital Advertising Sdn. Bhd, a Kuala Lumpur-based data and AI company that offers integrated digital marketing solutions in nine Asian countries (Malaysia, Singapore, Indonesia, Thailand, Cambodia, Philippines, Sri Lanka, Bangladesh and South Korea). ADA is a group company of Axiata […]
Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]
OpenAP has the technology to unify on boarding, campaign activation and measurement across its member networks so that advertisers don’t have to repeat that process with each network over and over again. But unfortunately, even within the same network, linear and digital audiences are separate, which leads to siloed reporting. To deal with that issue, […]
Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone. That’s making it more difficult to run advertisements […]
