Donovan Neale-May

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels The speed of acquiring real-time, relevant data signals, the speed of generating data insights, and the speed of closing the gap between data and insights; CMOs are now a part of […]

The Chief Marketing Officer (CMO) Council in collaboration with Deloitte Digital, the experience consultancy, published a new report, Data-Driven Decisioning Powers CX Forward. The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX). The insights are based on two surveys of over 300 marketing leaders across […]