Product Search Live has made it easy for digital marketers, influencers and celebrities to stream the show via their own social media channels and create their own revenue Better for You (BFY) Media’s Product Search Live, a modern and data-driven live shopping experience that’s reinventing the genre, is introducing its Influencer Program and commissions for […]
Siteimprove has launched Siteimprove Prepublish to give digital marketers the data and analytics needed to ensure all website content is error-free, fully optimised for SEO and accessibility, and aligned with company standards. It brings these insights together on a single platform as a CMS plugin or an API. “Expectations for high-quality content are at an […]
From keyword stuffing to private link networks, practising against search engine guidelines to get a higher site ranking in search results is often indulged in by some marketers. It predominantly works to cheat search engine algorithms, popularly termed as Black Hat SEO How familiar are you with Black Hat SEO? Some digital marketers unintentionally […]
GfK and Dstillery have expanded their partnership by developing more than 30 new audiences to help digital marketers target even more consumer packaged goods shoppers. The segments are based on rich behavioural data from GfK’s National Shopper Lab (NSL), which aggregates loyalty card sales information. NSL records weekly transactions through Shopper ID, UPC, store, date, […]
Semrush, a online visibility management SaaS platform announces the acquisition of Marketing and Search Engine Optimisation (SEO) training platform Backlinko. The desire to acquire Backlinko was fueled by Semrush’s commitment to inspire both the current and next generation of digital marketers. Today’s marketers require not only the highest quality tools, they also need best-in-class training […]
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]
The inaugural event will connect over 10K marketers to 15+ innovative SaaS technology practitioners for a full day of marketing hacks that drive immediate results This Just Works: Featuring High-Impact Tactics For Driving Pipeline Growth and Improving Your Customer Experience ActiveCampaign, the leader in Customer Experience Automation (CXA), and DigitalMarketer, the premiere online community for digital […]
