More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]
In an era where it is increasingly automated and digital, reaching out to target markets can be challenging for highly competitive industries such as the car dealership market For Al Masaood Automobiles, which continue to be among the region’s leading car dealers with outstanding sales records, it owes a key part of its success to […]
THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]
HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital frontier. In 2014, the Interactive Advertising Bureau (IAB) recognised native ads as a new form of advertising. As an alternative to display; it’s seen to be the fastest-growing advertising segment, experiencing […]
AdQuick.com recently announced the availability of its new Performance-Based Marketing service. Lending from the CPE model in digital advertising, this hassle-free, no upfront payment model by AdQuick, claims to be the first of its kind for the OOH industry. AdQuick.com is a platform that allows marketers and agencies to complete the entire process of planning, […]
Advertisers in the Middle East are mastering programmatic advertising and are reinventing the art of storytelling to create memorable brand experiences. In 2017, when Audi was about to launch its customisable vehicle, the Q2, the company decided to personalise its marketing. Audi worked with Google to analyse its key touch points about analytics. The data thus […]
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
Google says the gallery ads are part of an effort to make search results more visual. Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The search giant announced an […]
A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]
