Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments
It enables businesses to deliver personalised user experiences, optimise campaigns in real-time, and provide contextually relevant ads through dynamic content that can be customised based on user behaviour and preferences. Mobiquity Technologies, a provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence-enabled optimisation engine that can modernise how […]
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The Trade Desk’s OpenPath advertising network gives advertisers direct access to premium digital advertising industry, and industry pundits have been beaming about the head-to-head competition with Google’s advertising empire. It was exactly the […]
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
Integral Ad Science, a global digital media quality provider released its Misinformation & Media Quality report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking to protect their campaigns against […]
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]
Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]
True Influence, data-driven sales and marketing solutions provider, announced that it has partnered with The Trade Desk, a global advertising technology company, as a primary media buying platform for True Influence’s programmatic campaigns. “We know that targeting the right customer at the right time is crucial to success, so we develop our products to help […]
Kubient, a cloud-based software platform for digital advertising, has announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient’s publishers the ability to access additional premium inventory from […]
