The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
Largest-ever capital investment in the martech space will be used to fuel product innovation, more than double go-to-market presence, expand the geographic footprint and enhance global brand. Sitecore the global leader in digital experience management software, announced backing for a large-scale growth plan fueled by $1.2 billion in investment. This largest-ever capital investment in the martech space comes […]
