OpenX revealed the results of the company’s latest survey, examining how publishers are currently viewing and utilising first-party data. The findings highlight the critical role first party (1P) data will play going forward, with 85 per cent of publishers saying that 1P data will be important to their future revenue. However, while the vast majority […]
“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]
Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]
Stats Perform, the sports tech leader in data and AI technology in sports platforms, announced a unique partnership to bring social media abuse monitoring service to the sport market. Stats Perform will work with Signify to expand access to Signify’s Threat Matrix, a proprietary service using AI technology to detect online abuse at scale, by […]
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base. What if your health insurance policy knew about your lifestyle choices or your motor policy was informed by your driving behaviours? Safe driving methods translate to lower premiums, while harsh driving is […]
360Science, the leader in matching, deduping, unifying and linking contact and business data announced that it has expanded its suite of integrations and offerings with the addition of Snowflake, the cloud-based data platform. Users will now be able to easily find duplicates within tables, find matches across tables and even compare data in Snowlake to […]
Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics. Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]
Customers are more demanding than ever before, making Customer Experience (CX) a key differentiator to help brands stand apart. According to a recent study, 77 per cent of customers said they would take their business elsewhere if they received poor service. What customers value most from companies is personalised service and a deep understanding of […]
LexisNexis Risk Solutions, a leading provider of data, analytics and technology, announced the availability of LexisNexis Emailage for the insurance market. Emailage is a powerful risk assessment solution driven by email intelligence to help verify and assess risk on email addresses and helps in preventing insurance fraud. LexisNexis Emailage helps insurance companies to elevate the […]
