![What is the Fuss About CDP, DMP, Data Lake and Data Warehouse?](https://staging.martechvibe.com/wp-content/uploads/2020/07/Martechvibe-18.png)
Martech
What is the Fuss About CDP, DMP, Data Lake and Data Warehouse?
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]