John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.
A modern data integration strategy is critical to support the data and analytics requirements Data is too important to be kept in a silo, out on the edges of a business. It’s a recipe for business anarchy, leading to uncoordinated efforts, uninformed decisions, inconsistent messaging as operational workers are unable to access relevant data about […]
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the expansion of its business into the Middle East and North Africa (MENA) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV’s Dubai office, they will […]
