data analysis

Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour to drive increased sales, generate leads and ensure customer satisfaction throughout. According to research by McKinsey, organisations that harness the power of customer behaviour data to generate behavioural insights, outperform competitive […]

LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]