UAE-based automotive startup, MySyara has acquired a major auto parts distributor in the UAE for $2.6 million. With the integration of supply chain within its business operations, the startup has launched ‘MySyara Supply’ that aims to deliver seamless customer experiences. It has also secured $400,000 from its existing investor pool to further develop its service […]
The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced special recognition awards for Women in Martech in the Middle East region. With the mission to advance the innovation and technology agenda and focus on the people making it happen. Selected by the editorial team of Martechvibe -the region’s only […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
LivePerson conducted a survey to understand how holiday shopping is going to be different this year due to the evolved customer demands and behaviour. The survey revealed that customers would spend their money on retailers who include digital and in-store experiences with virtual assistants and chatbots. Seventy-five per cent of consumers claim that they will […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
Sprinklr announced that Mashreq – a leading financial institution in the United Arab Emirates – is using Sprinklr Modern Care, Modern Sales & Engagement, and Modern Research to advance its customer-centric and client-focused strategies. Mashreq joins other leading financial institutions worldwide that are using Sprinklr as a core element of their digital customer experience management […]
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time. The South African market has been divided into full-service and specialist agencies for some time now. While the list […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
