customer preferences

Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences? Where you have a 35% chance of success for a TV show, a Netflix original holds 93%. Why? The brand excels in utilising customer data to offer powerful recommendation algorithms […]

The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months 6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers.  Through this partnership, 6thStreet’s CRM team delivered […]