![CDP and Decisioning Engines are Heroes](https://staging.martechvibe.com/wp-content/uploads/2023/04/CXNXT-BFSI-CDP-and-Decisioning-Engines-are-Heroes-Interview-Nancy-Dafiewhare.jpg)
Interviews
CDP and Decisioning Engines are Heroes
Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.