Treasure Data, an enterprise customer data platform (CDP), announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering […]
There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not. In addition to finding tools that help […]
MobStac announced it surpassed the 5,000-customer mark. Beaconstac enables digital customer experiences for physical objects and places using smartphones. MobStac’s customer base grew 9x over the last 12 months and its QR code solution alone drove 500 per cent revenue growth for the company between June 2020 to June 2021. Today, the Beaconstac platform reaches […]
Experience Management (XM) provider and creator of the XM category Qualtrics, announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]
Your brand may seem relevant, but is it connecting with your customers? The only way to build loyalty is to find out what makes your customers tick Businesses can spend millions on innovating and marketing their products and plan how to scale to profitability and growth, but neither come without loyal customers who keep coming […]
AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organisations have made great strides in gaining customer trust with AI interactions, they still struggle with customer satisfaction. Organisations worldwide have turned to AI, such as chatbots and digital assistants, to improve the […]
Combination of #1 CRM platform with the most innovative enterprise communications platform creates the operating system for the new way to work Salesforce, the global leader in CRM, and Slack Technologies, Inc. (NYSE: WORK), the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms […]
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]
Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to be a long-haul process But humans are the most intelligent and creative of all creatures. They have proven time and again that no disease, war or natural disaster can break their […]
More than two thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata Consumers Want the Freedom to Control Their Own Brand Experiences With the […]
