Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced an issue when they built their cloud-based data analytics platform — some data remained on-premises. As a result, the company started looking for a solution that seamlessly integrates all its […]
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Users can combine real-time insights from customer research with learnings from experimentation to improve their products and services. Conductrics has integrated customer surveying capabilities into its AB testing, experimentation, and optimisation platform. It will enable customer experience (CX) professionals to use direct customer feedback as an integral part of their testing and optimisation practices. Conductrics […]
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
“As an enterprise, you don’t want to be behind in understanding the new world. Don’t end up in that space ten years later when the metaverse comes to life,” shares Elizma Nolte, Regional Manager for Sub Saharan Africa and Meta at Vibe Martech Fest’s South Africa edition “It is a journey, and we can get […]
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]
Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]
