Lucidya, the Saudi-based customer experience management platform, has announced its second round of funding of $6 million led by Rua Growth Fund with participation from M.A.L Ventures and AlRashed Group, and other international Venture Capitals. Existing Lucidya investors also participated in the round, including Venture Souq. Lucidya’s solution empowers organisations to understand and better serve […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Merkle, a technology-enabled, data-driven customer experience management company unveils two new contactless shopping products. Scan & Know and UnboxIt are the world’s first app-free in-store and on-delivery contactless shopping experiences, available exclusively from Merkle. Scan & Know empowers shoppers to know more in store with its amplified assistance and product recognition technology. UnboxIt is a […]
Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]
ZENVIA, a customer experience communications platform provider, is acquiring Movidesk, a customer service and service desk software provider, just a little more than a month after its acquisition of SenseData, a customer success management platform provider. The Movidesk transaction will add a customer service tool with 75 performance indicators to ZENVIA’s communication platform. Financial terms […]
Forsta, a customer experience and research technology company, is partnering with Phebi.AI, a voice technology company, to enable research and insights professionals to leverage Phebi’s advanced voice analysis technology across qualitative and quantitative research programs on Forsta’s insights technology platform. Phebi provides voice technology and research-based non-conscious analysis solutions, which combine speech recognition, artificial intelligence, […]
AuxCHAT launches a new customer experience feature called AuxPAY feature. Powered by Authvia’s text payment technology, the TXT2PAY functionality allows AuxPAY users to send payment requests directly through the conversation thread, and the customer can pay simply by texting back a secure four-digit code. “With AuxCHAT, our subscription cost is lower than our previous solution, […]
Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]
Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
A customer experience (CX) management platform enables businesses to manage, measure, and improve their overall customer experience. To deliver amazing CX across channels and customer lifecycle stages, businesses need a robust technology stack for data collection, management, and analysis. We have compiled a list of CX management platforms to help you achieve the CX goals. […]
