Customer expectations

Nate Brown, Senior Director of CX at Arise, suggests linking positive life change with your customers to prove earned loyalty and share of wallet.   

It starts with clearly focusing on the organisation’s brand purpose. Everything should align with that single brand purpose. When all departments have the same North Star and are working towards ensuring that CX is above all, the loyalty programme will directly resonate across all departments, says Jad Hindy, SVP of Marketing at Expo City Dubai. […]

As marketers adapt to evolving market dynamics and customer expectations, flexibility is the only steady Is Starbucks only about the coffee? No, it’s a space where people want to come and hang out and relax. It’s called the third place, a term coined by sociologist Ray Oldenburg, to signify a space other than the office […]

Informatica, an enterprise cloud data management platform, announced that Saudi Airlines has selected Informatica to help modernise its data strategy and transform the customer experience to support the region’s ambitious growth targets.  Informatica’s Intelligent Data Management Cloud (IDMC) will enable Saudi Airlines to reimagine how they manage and innovate with their data. Tourism is a […]

UserTesting, a provider of video-based human insight, released test templates for the UserTesting Human Insight Platform that enable companies to see first-hand how people experience the Internet of Things (IoT) and other connected devices. UserTesting’s connected device templates provide companies access to a more complete picture of their customers’ expectations in their use of connected […]

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]

The upcoming CX NXT virtual event is bringing together some of the world-renowned experts for insightful sessions you wouldn’t want to miss It’s no surprise that customer experience (CX) has become the focal point of all marketing strategies and business decisions. While marketing leaders are leveraging new technological advancements, CX NXT, the virtual Customer Experience […]

The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]

News Summary: Cisco has completed the acquisition of IMImobile PLC. IMImobile brings key cloud communications software and communications platform as a service technology expanding the capabilities of Cisco Webex Contact Center to deliver a comprehensive Customer Experience as a Service (CXaaS) offer. The combined offering will enable businesses to deliver delightful customer experiences across the […]