customer effort score

Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]

As the industry gravitates around Customer Experience (CX) for revenue growth, CX measurement becomes a vital element of business strategy The two foundations of customer loyalty, trust and confidence, are being put to test, states a 2020 Deloitte report. Six months into 2021, it still holds true and anxiety is high. The change in consumer […]