UAE’s publicly listed financial services firm Shuaa Capital is looking to boost its results following a merger deal and listing of Angham, a homegrown Arab music streaming platform, on Nasdaq. Abu Dhabi-based Anghami, which means ‘my tunes’ in Arabic, entered into a definitive merger agreement with Vistas Media Acquisition Company Inc, a publicly traded special […]
Facebook-owned WhatsApp is testing the ability to migrate chat history between an iPhone and an Android device. According to a 9To5Google report, this feature is part of a strategic change in the WhatsApp app. The company had been exploring the possibility of using WhatsApp on multiple devices at the same time and the ability to […]
Online sales within the UAE’s food and beverage market surged 255 per cent year-over-year in 2020 to reach $412 million, according to a recent analysis by the Dubai Chamber of Commerce and Industry. The report also forecasted the value of online food and beverage sales in the country to reach $619 million by 2025 and […]
ADLINK Technology Inc., a global leader in edge computing, joins the Senseye-Ready ecosystem to offer predictive maintenance solutions supported by the Senseye ROI Lock guarantee. Manufacturing, maintenance and operations managers can now implement predictive maintenance with complete confidence that they will get a minimum 100 per cent return on their software investment. Through the Senseye […]
Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]
Comcast Technology Solutions, Comcast Cable advertising technology division, is integrating Innovid with its CTS Ad Management Platform. The companies expect the move to provide advertisers with a more unified and automated workflow, creative asset management, performance analytics and optimisation across screens and channels for both linear TV and streaming video. Also Read: Relay Simplifies Marketing […]
One of the highlights of Vibe Martech Fest was an insightful panel discussion on B2B marketing. The panellists were Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix. Moderating the panel was Ravi Raman, Publisher, Martechvibe. Excerpt from the panel discussion. The […]
Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC. According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]
In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021. Working with markets to centralise their user consent and comply with hundreds of […]
