Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]
“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]
Zeotap, the next-gen Customer Data Platform (CDP), recently announced its availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning that they can onboard Zeotap at no additional cost to their budget. Google Cloud Marketplace offers vetted […]
ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]
ActionIQ, the Enterprise Customer Data Platform (CDP) and Data Axle, the provider of data, data-driven marketing and real-time marketing intelligence solutions, recently announced their strategic partnership across two key focus areas: account-based identity resolution and identity enrichment to enhance ActionIQ’s CDP for the growing B2B market. ActionIQ leveraging Data Axle’s business data now offers a complete B2B customer […]
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
mParticle, the Customer Data Platform, announced an integration with Shopify, the leading omnichannel commerce platform, that further enables mParticle and Shopify customers alike to deliver relevant, timely and end-to-end customer experiences. Shopify is a new integration offered by the company, adding to more than 300 analytics, marketing, customer service, engineering and data warehouse tool integrations […]
Amperity announced it has raised $100 million in Series D financing, valuing the company at more than $1 billion. Amperity posted nearly 100 per cent revenue growth last year, demonstrating broad market appeal for the company’s high-performance, multi-patented CDP technology. “Customer data is the lifeblood of the modern enterprise, and the ability to derive insights […]
The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]
Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced that it has raised $21 million in Series A funding led by Kleiner Perkins. RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need […]
