Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation. In today’s digital landscape, data is everywhere, filtered to you through multiple tools, channels and platforms. With so many data […]
Marketers can activate their first-party data across partners and platforms from Adobe Real-Time CDP. Furthermore, the integration enables marketers to connect their first-party data with RampID. LiveRamp, a data collaboration platform provider, is integrating its people-based identifier, RampID, with Adobe’s Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Through a new LiveRamp app […]
Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]
Salesforce at its World Tour NYC event introduced expanded financial services offerings built specifically for banking, wealth management, and insurance firms. Salesforce for Financial Services now offers more targeted automation and artificial intelligence-powered by Client 360, as well as Customer Data Platform, Intelligent Virtual Assistant, Intelligent Agent Desktop, Customer Service Coordination, and Analytics for Financial […]
Pegasystems introduced Always-On Insights, combining Pega Customer Decision Hub with Celebrus Customer Data Platform (CDP). Always-On Insights brings together Pega’s artificial intelligence-driven engagement engine to optimise each interaction with Celebrus’ CDP that captures and collects compliant first-party customer data in real-time across digital channels. With Always-On Insights, companies can eliminate their dependence on third-party cookies […]
Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]
Fulcrum, a real-time personalisation solution provider, announced its Customer Data Platform (CDP). Using Fulcrum, companies can capture and unify first-party data to create personalised experiences based on the interests and behaviour of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to […]
Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]
Adobe unveiled several new Adobe Experience Cloud offerings to help retailers deliver personalised experiences that seamlessly transition between online and in-store. These new product innovations enable flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile, and provide seamless experiences from browse to buy. […]
