![CDP, DMP, Data Lake and Data Warehouse - What is The Fuss All About?](https://staging.martechvibe.com/wp-content/uploads/2021/01/Martechvibe-6-1.png)
Martech
CDP, DMP, Data Lake and Data Warehouse - What is The Fuss All About?
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]