This article will help you build strategies that will generate extra revenue on your short term objectives with CRM & Marketing Automation Being hands-on consultants, involved in the execution of a variety of marketing activities with all sorts of brands, gives an excellent insight into challenges and opportunities of the current crisis. In this short […]
As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]
Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics – CRM and Marketing Automation Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics. This has led to a whole new ecosystem of (online) businesses, a […]
Manthan, the leading customer marketing and experience solutions provider, released findings from its ‘State of Customer Marketing Maturity in Middle-East Report 2020’, that presents how B2C enterprises in the region assess themselves on critical marketing parameters. Key Findings: Hyper-personalisation initiatives are picking up, with 19% of marketers reporting they personalise for a segment of one […]
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to a bot during customer service requests. That’s where NLP comes in. NLP, or Natural Language Processing, as per Gartner, is a technology that “involves the ability to turn text or audio […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]
HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]
In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can […]
