Why are big brands turning to micro-influencers to tell their stories? Here’s what we learned from Facebook’s guide to about what drives a good influencer strategy Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated […]
Spending by the UAE and regional companies on IT and the digital increase has seen up to a three-digit increase following the outbreak of the Covid-19 pandemic, say senior IT and ICT officials. Jacob Chacko, regional director for the Middle East and South Africa at Aruba Networks, a subsidiary of HP, said IT is going […]
ThroughPut Inc, the Industrial AI Supply Chain pioneer, announced several platform updates to its new high-impact Demand Sensing software module. These new capabilities will help Demand Planners, S&OP Professionals and Supply Chain Managers to rapidly free up existing manufacturing capacity, gain additional throughput potential, create concrete productivity gains and boost financial impact amidst ever-growing supply […]
Communication is a constant activity that happens within an organisation through text messages, audio calls, video conferencing, file sharing, and more. We live in a world where technology is evolving to make different aspects of life more manageable. Unified Communications (UC) helps integrate or unify various forms of communication under one umbrella and aims to […]
Instagram has announced the launch of its first Small Business Mentorship programme in the UK, in partnership with Small Business Britain. The programme is part of Instagram’s continued effort to support and uplift the UK’s small businesses as the country recovers from the COVID-19 pandemic. Also Read: 2021 Is Going To Be The Year of […]
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
The number of cash-on-delivery (COD) payments is 75 per cent lower in the UAE since the onset of the Covid-19 pandemic as more consumers opt to pay online or through contactless methods. The use of digital payments – either contactless cards or mobile wallets – has almost doubled (98 per cent) in the same period, […]
In March 2020, the UAE Ministry of Health and Prevention (MoHAP) collaborated with the telecom operator Du to set up the first virtual hospital in the Middle East to provide remote care to patients. In May, MoHAP upgraded all its hospital outpatient clinics to virtual. Later in July, Mulk Healthcare launched the first e-hospital as […]
For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way many large enterprises do business today — with siloed point solutions, fragmented teams, and traditional practices that don’t match modern customer behaviour — can make a unified customer experience hard to […]
In what may seem unfortunate, a website is no longer sufficient for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a “nice to have”. This begs the […]
