Consumers want to call businesses directly before making a high-value purchase, according to a new report published by Invoca, a conversational intelligence provider for revenue teams. The Invoca Buyer Experience Benchmark Report analyses the sentiments of 500 US consumers and pinpoints the importance of the phone call in the buyer journey for purchases that require […]
Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital. Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]
Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]
