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Gartner Identifies Four Personalisation Tactics to Help Marketers Navigate the Current Recessionary Environment
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc. Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
