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GfK, Dstillery Expand Partnership To Help Digital Marketers
GfK and Dstillery have expanded their partnership by developing more than 30 new audiences to help digital marketers target even more consumer packaged goods shoppers. The segments are based on rich behavioural data from GfK’s National Shopper Lab (NSL), which aggregates loyalty card sales information. NSL records weekly transactions through Shopper ID, UPC, store, date, […]
