AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]
Advertisers using Yahoo DSP will access Comscore activation for brand safety and suitability filters for optimal campaign protection. Yahoo announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy […]
With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore. Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]
DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]
Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]
The ANA announced that it is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and to deliver an […]
Media measurement and analytics company ComScore published a report exploring the future of app measurement and app tracking transparency. The report provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. The past several years have seen significant evolution in both the web browser environment and the […]
