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Gartner Survey Reveals 66% of Marketers Now Have a Centralised Marketing Organisational Structure
Marketing Leaders are Evolving their Teams Through Increased Centralisation to Build More Scalable, Flexible and Resilient Marketing Organisations Despite years of mounting pressure within many marketing organisations between centralising or decentralising resources, a rapidly growing number of marketing leaders now prefer the centralised approach, according to Gartner, Inc. In fact, the Gartner Marketing Organization Survey 2020 of […]