CDPs

Heidi Bullock, Chief Marketing Officer at Tealium, shares a checklist for enterprises before they decide to invest in a Customer Data Platform  Brands now face tech-savvy and experience-picky customers who expect personalised customer experience as a non-negotiable need. As enterprises navigate economic uncertainty, having the right Customer Data Platform (CDP) is the best arrow in […]

With the enhanced integrations, Cordial helps companies streamline their real-time data, driving greater access to first-party customer insights Cordial, a cross-channel marketing and data management platform provider, has integrated with Amperity, mParticle, and Segment. With the enhanced integrations, Cordial helps companies streamline their real-time data, driving greater access to first-party customer insights. It also offers […]