As South Africa faces a long road to economic recovery, value perception to maintain customer retention will be crucial Although South Africa recovered from its longest recession in 28 years, experts predict that its economy will hit pre Covid-19 levels only by 2025. According to Statistics SA, 216 liquidations have been recorded in March this […]
Google and Univision, the leading Spanish-language content and media company in the United States, announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media […]
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses (SMBs) called Business+. Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive […]
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing the geographical location also requires accurate information and customer data to the highly-targeted audience. Small businesses have a lower reach yet are battling out with the biggest competitors, and with the […]
