BFSI

When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.

John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.

As digital convenience becomes more prevalent, non banking financial providers are purposefully designing their strategies to suit the changing customer needs, and beating traditional banks at their game. Outpacing offerings available from traditional incumbents, neobanks, digital payment apps, and other non-banking financial companies (NBFCs) are racing ahead of traditional banks. The biggest deciding-factor, and a […]

From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies that are leading the way in CX innovation. The UK banking market is one of the most competitive and dynamic. The non-banking financial companies (NBFCs) are redesigning the banking landscape, assisted […]

CX NXT, the customer experience summit, will focus on technology trends impacting marketers in the BFSI industry. It will take place on May 24, 2023 at Leonardo Royal Hotel London Tower Bridge. The BFSI sector has sharpened its focus on the total brand experience it offers to its customers in light of the industry’s fierce […]

Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]

Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]

Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]