Basis programmatic advertising customers can now use audience solutions from Experian, Goldfish Ads, and other providers. Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, has added location-based data partners from Peer39 to its cookieless data offerings. Basis programmatic advertising customers can now use audience solutions from Experian, Goldfish Ads, […]
Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions, even when third-party cookies are not supported. The pixel tracks both standard and cookieless […]
Basis Technologies, a provider of cloud-based workflow automation and business intelligence software, released Data Canvas, with data visualisation capabilities that streamline campaign reporting. Data Canvas improves communication between agencies and their clients through live, customisable dashboards. It automatically gathers data on ad tactics managed in the Basis platform, whether programmatic, vendor-direct, search and social. By […]
NOBL Media, providers of a credibility targeting solution for programmatic advertising, has integrated with Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising. NOBL’s artificial intelligence-based technology evaluates digital content across the Internet to determine its trustworthiness and credibility. Ads are then placed alongside content with the highest […]
