Martech
Brands Need To Catch Up To Consumers’ Expectations: Gap Study
The FleishmanHillard 2021 Authenticity Gap study across five markets and 300 companies shows the need for brands to close the gap between what they promise and how they really behave. FleishmanHillard launched the Authenticity Gap study in 2012 to analyse the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their […]
