AT&T's ad division

AT&T’s ad division, Xandr, and Scibids, a provider of artificial intelligence for digital marketing, have partnered to deploy Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit, allowing buyers to activate Scibids’ customisable, privacy-centric ad decisioning. By using Xandr’s Data Science Toolkit, which offers custom bidding and log-level-data, Scibids AI can power more […]