Unbabel, providers of an artificial intelligence-powered language operations platform, has acquired Lingo24, enabling it to expand its offerings for marketing and customer service. Lingo24, a tech-enabled language service provider, will advance Unbabel’s vision of enabling businesses to execute on their unified language strategy. Lingo24 has strong expertise in translating content across multiple formats—from product descriptions […]
Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]
All chatbot encounters, which support more than 250 languages, can be documented in the patient’s electronic health record. QliqSOFT has launched the Chatbot Marketplace, a curated library of more than 20 chatbots powered by artificial intelligence (AI) to help overwhelmed healthcare organisations remotely engage with patients. The chatbots can augment routine front-office and call centre […]
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
With the supply chain stabilising, many manufacturers are returning to normal operations with more robust technological capabilities. Nearly half of supply chain leaders increased their spending on innovative technologies and systems during the pandemic, including predictive analytics. In addition to optimising inventory levels and improving delivery times, predictive analytics can also increase sales and reduce […]
The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
Genesys announced that it has entered into agreements to acquire Pointillist and Exceed.ai to enhance its ability to deliver the power of empathy in every customer experience as it executes on the promise of Experience as a Service. Both transactions are expected to close before the end of the calendar year 2021. Genesys pioneered Experience […]
