Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
Building the Metaverse: The social network isn’t the only one working on the metaverse, and Facebook acknowledged that no single company will own and operate it. In August, Mark Zuckerberg discussed a high-level view behind the ‘metaverse,’ a vision for the future of Facebook Inc in a news announcement. “In the coming years, I expect […]
WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]
UAE startup BeanBurds has included augmented reality (AR) to improve the online shopping experience for coffee connoisseurs. With this latest AR innovation on BeanBurds.com, customers can view products in real time, from wherever they are. A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before […]
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
Discord has acquired ‘Ubiquity6 ‘, which was founded as an AR (Augmented Reality) startup and has recently shifted its focus to online sharing experiences. The two companies didn’t share any financial details about the deal. Ubiquity6 founder Anjney Midha tweeted, ‘I’m very happy to be able to create the future with Jason Citron and Stanislav […]
EVE Cortex utilises neural networks and synthetic data to learn in hours rather than months for powerful self-service applications. TechSee, the market leader in Computer Vision solutions for customer service announced the launch of EVE Cortex, the company’s next-generation artificial intelligence platform (AI) that teaches itself to recognise thousands of products, models, parts, and components […]
SuperWorld, the virtual world in Augmented Reality (AR), announced that it has joined the Outlier Ventures portfolio of future-forward Web 3.0 companies. With this partnership, SuperWorld will also join other fast-growing, elite startups for the Base Camp Open Metaverse cohort a three-month intensive program with a world-renowned investor and mentor ecosystem that includes some of […]
