Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]
Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
EVE Cortex utilises neural networks and synthetic data to learn in hours rather than months for powerful self-service applications. TechSee, the market leader in Computer Vision solutions for customer service announced the launch of EVE Cortex, the company’s next-generation artificial intelligence platform (AI) that teaches itself to recognise thousands of products, models, parts, and components […]
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
Intelligent chatbot automation solution Solvvy announced findings from a commissioned Total Economic Impact analysis conducted by Forrester Consulting. The analysis calculated the return on investment (ROI) achieved by deploying Solvvy’s chatbot and automation platform solutions across clients. For example, for a large multinational B2C subscription e-commerce leader, the solution was able to deliver a total […]
Cision announced its acquisition of digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. The day also marked the launch of a new embedded Brandwatch app on Cision’s platforms and enhanced social media analysis across its offerings. This features […]
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]
Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]
