Ad tracking

UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]