Salesforces Acquires RPA Provider Servicetrace
Salesforce recently acquired robotic process automation (RPA) software provider Servicetrace, and will tuck the business into the MuleSoft business unit. Financial terms of the deal were not disclosed. This is technology M&A deal number 479 that ChannelE2E has covered so far in 2021. The Servicetrace acquisition, expected to close by October 31, 2021, potentially positions Salesforce vs. Automation Anywhere, UiPath, […]
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Salesforce recently acquired robotic process automation (RPA) software provider Servicetrace, and will tuck the business into the MuleSoft business unit. Financial terms of the deal were not disclosed. This is technology M&A deal number 479 that ChannelE2E has covered so far in 2021.
The Servicetrace acquisition, expected to close by October 31, 2021, potentially positions Salesforce vs. Automation Anywhere, UiPath, and other RPA tools in the fast-growth software bot market. Moreover, a larger Salesforce vs. ServiceNow battle is emerging in the workflow automation market.
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MuleSoft CEO Brent Hayward said, “The combination of integration, API management, and automation is required for companies to scale and increase the speed of work — from streamlining sales operations to speeding up customer case resolution. And that’s why we’re thrilled to bring together Servicetrace’s leading RPA solution with our leading API and integration platform.”
