valU And PayTabs Egypt, Partner With notchnco

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Collaboration enables an end-to-end WhatsApp shopping experience in Egypt.

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle promoting fintech platform, PayTabs Egypt, the award-winning payment processing solution, and notchnco, an independent software vendor (ISV) for meta products, announced a collaboration. It will allow valU’s clients to enjoy a unique WhatsApp shopping experience. For the first time in Egypt, through an automated workflow developed by notchnco, valU is capitalising on WhatsApp’s Business Application Programming Interface (API) while processing payments via PayTabs Egypt’s digital payment solutions to offer clients the convenience of paying via chat.

Through this partnership, notchnco’s ‘humanised’ chatbot software for WhatsApp will enable valU to target various consumer groups with tailored offers relevant to their interests, purchasing cycles, and buying behaviours. It will allow valU to offer a specific customer base a personalised shopping experience. The advantage is that it will enable convenient campaign-based selling by sending targeted and timely messages to opted-in customers, with the added benefit of an unlimited number of characters. With PayTabs Egypt’s instant payment links through WhatsApp, it will be a fully automated process from beginning to end. It will provide the customer with a smooth, seamless payment experience and the opportunity to take advantage of valU’s affordable and flexible 6- to 60-month instalment payment plans.

notchnco is a business that aims to utilise artificial intelligence (AI) and machine learning technologies that effectively serve the customer’s experience. It currently operates in Abu Dhabi and Cairo, offering its patented omnichannel platform and humanised chatbot software, notchbot. This platform is customisable to different merchants with proactive messaging and sales tools. notchbot creates a user-friendly experience with an interactive platform that allows users to build their chatbots. It seamlessly leads the user into the conversation flow through different interactions, intents, and channels.

Bassel ElTokhy, COO of valU, said, “This is a historic moment for us as we partner with an innovative fintech player like notchnco to provide the most convenient and up-to-date digital-friendly shopping experience. With 60 per cent of our population under the age of thirty, this new offering is exactly what the youth are looking for. This collaboration not only diversifies our network of partners but further cement our position as a champion of the latest digital solutions in MENA’s retail space alongside our sister company, PayTabs Egypt. Offering an even more seamless user experience, valU customers can now enjoy our customisable BNPL payment plans in an end-to-end automated process through notchnco’s chatbot and complete their payments via PayTabs Egypt, all through a single platform – WhatsApp.”

Bassem Nassif, Founder and CEO of notchnco, said, “We are delighted to be partnering with two premier players in Egypt’s fintech scene, valU and PayTabs Egypt, to offer customers a seamless and fully automated user experience while enjoying the convenience of customisable instalment plans. This collaboration reflects the main cornerstone of our company purpose: to make customers’ experience more flexible, intelligent, and personal. Customers can make purchases through our intuitive AI-powered notchbot, choose one of valU’s payment plans, and complete their purchase through PayTabs Egypt’s payment gateway in one all-inclusive shopping experience.”

Karim Eyada, Country Business Development Manager of PayTabs Egypt, said, “It is part of our strategy to offer all-inclusive solutions to clients through unique, innovative partnerships that break new ground in MENA’s fintech market. We are excited to utilise the synergies across our NBFI platforms with our sister company, valU, to widen our scope of products, services, and partnership network through this collaboration with notchnco. This offering will promote a cashless payment culture in the region via a secure, seamless, and integrated user experience available on an extensively used social media app.”