Sendinblue Acquires Three Companies for $47 Million To Expand eCommerce Offerings For SMBs
Sendinblue, announced its acquisition of three eCommerce marketing companies for more than Forty-Seven million Dollars, Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The move comes 11 months following its Hundred Sixty million Dollar Series B funding round to drive product expansion and increase growth in the North American market. Next year, Sendinblue […]
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Sendinblue, announced its acquisition of three eCommerce marketing companies for more than Forty-Seven million Dollars, Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The move comes 11 months following its Hundred Sixty million Dollar Series B funding round to drive product expansion and increase growth in the North American market.
Next year, Sendinblue customers will have the ability to easily monitor and analyse the ROI of marketing performance and improve overall sales performance through Metrilo; deploy automated chat notifications based on visitor behaviour and respond to questions one-on-one via their website or social channels through the live messenger app, Chatra; and deploy website push notifications to consumers to reduce abandoned shopping carts and drive eCommerce growth through PushOwl. Furthermore, these solutions are already present on major CMS-content management systems such as Shopify and Magento, and by integrating them into Sendinblue’s all-in-one digital marketing platform, small and medium-sized businesses will be able to easily scale eCommerce and marketing efforts while driving impactful customer experiences.
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“Pandemic-era restrictions prompted many small and medium-sized businesses to pivot – to digitise their marketing efforts and invest in eCommerce strategies,” said Steffen Schebesta, CEO of North America and VP of Corporate Development, Sendinblue. “The global crisis resulted in a shift in consumer purchasing behaviour. Online shopping increased by more than Forty-six per cent, and with the acquisition of Chatra, Metrilo and PushOwl, we’re meeting the needs of these businesses.” said the same.
With U.S. consumers expected to spend more than Ninethirty three billion Dollars on eCommerce in 2021, Sendinblue’s expanded offerings will act as a sales accelerator, with enriched, easy-to-use features that will help small and medium-sized businesses digitally compete on a larger scale. Unlike competitors, Sendinblue offers the only all-in-one digital marketing solution that provides small and medium-sized businesses with affordable tools that address the entire customer lifecycle.
“Acquiring Metrilo, Chatra and PushOwl are part of Sendinblue’s longer-term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Armand Thiberge, CEO, Sendinblue. “Now, our all-in-one digital marketing solution will become even more powerful, enabling these businesses to expedite sales and drive strategic business decisions.”
With these acquisitions, Sendinblue now has more than 500 employees and two more offices in Sofia and Bangalore, in addition to its offices in Seattle, Paris, Berlin, Noida and Toronto. Additionally, more than 67 nationalities are represented across seven offices worldwide, and Sendinblue plans to exponentially grow, as 80 new job opportunities are open across the company.
